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1. 
Cover image for Strategic marketing : planning and control
Strategic marketing : planning and control
by 
Drummond, Graeme.
Format: 
Books
Publication Date 
2008
Excerpt: 
Chartered Institute of Marketing.
Available: Copies:
2. 
Cover image for Internal marketing : tools and concepts for customer-focused management
Internal marketing : tools and concepts for customer-focused management
by 
Ahmed, Pervaiz K.
Format: 
Books
Publication Date 
2002
Excerpt: 
Chartered Institute of Marketing.
Available: Copies:
3. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1989
Excerpt: 
Chartered Institute of Marketing.
Available: Copies:
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