Emotion and reason in consumer behavior

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020399586	658.8342 C496E 2006	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168023651371	658.8342 C496E 2006	2	Searching... Unknown

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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