Corporate communications : convention, complexity, and critique

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Title:

Author:

Christensen, Lars Thøger.

ISBN:

9781412931038

9781412931021

Personal Author:

Christensen, Lars Thøger.

Publication Information:

Los Angeles ; London : SAGE, 2008.

Physical Description:

xii, 251 p. : ill. ; 25 cm.

Contents:

Prologue - Images of Corporate Communications -- Pt. I. The New Corporeal Project -- 1. The Emergence of Corporate Communications: Rehabilitating the Corporate "Soul" -- 2. The Scope of Integrated Communications: Apprehending an Expanding Body -- 3. Corporate Branding and Identity: The Body is Marked -- 4. Corporate Reputation and Stakeholder Communication: The Body in the Eyes of the "Other" -- Interlude - From Total to Wholesome Bodies -- Pt. II. Behind the Corporeal Project -- 5. Justifying Corporate Communications: Diagnosing the Fragile Body -- 6. Corporate Communications as Control: The Body is Disciplined -- 7. Corporate Communications and Flexibility: Towards an Agile Body? -- 8. Corporate Communications as Polyphony: A Body with Multiple Voices -- Epilogue - Challenging the "Bodily" Pursuit.

Subject Term:

Business communication.

Added Author:

Morsing, Mette.

Cheney, George.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023680347	658.45 C554C 2008	1	Searching... Unknown

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Summary

The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes.

The authors pose important questions such as:

- Where does the central idea of corporate communications come from?

- What are the underlying assumptions of most corporate communications practices?

- What are the organizational and ethical challenges of attempting truly `corporate′ communication?

Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.

Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read′ for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.