Open business models : how to thrive in the new innovation landscape

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Title:

Author:

Chesbrough, Henry William.

ISBN:

9781422104279

Personal Author:

Chesbrough, Henry William.

Publication Information:

Boston, Mass. : Harvard Business School Press, 2006.

Physical Description:

p. cm.

Contents:

Why business models need to open up -- The path to open innovation -- The new environment for business models -- The impact of stronger IP upon the business model -- Dynamic business models : a framework for advancing your business model -- Innovation intermediaries -- IP-enabled business models -- Getting from here to there : how Air products, P&G, and IBM have done it.

Subject Term:

Technological innovations -- Management.

Research, Industrial -- Management.

Electronic Access:

Table of contents only http://www.loc.gov/catdir/toc/ecip071/2006030362.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020399883	658.4063 C524.O 2006	1	Searching... Unknown

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Summary

In his landmark book Open Innovation , Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, "open" model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilized home-grown IP to other organizations.

In Open Business Models , Chesbrough takes readers to the next step--explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company's current business model, and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such models--including Procter & Gamble, IBM, and Air Products.

In addition, Chesbrough introduces a new set of players--"innovation intermediaries"--who facilitate companies' access to external technologies. He explores the impact of stronger IP protection on intermediate markets for innovation, and profiles firms (such as Intellectual Ventures and Qualcomm) that center their business model on innovation and IP.

This vital resource provides a much-needed road map to connect innovation with IP management, so companies can create and capture value from ideas and technologies--wherever in the world they are found.