Technology and workflows for multiple channel content distribution : infrastructure implementation strategies for converged production

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Title:

Technology and workflows for multiple channel content distribution : infrastructure implementation strategies for converged production

Author:

Cianci, Philip J.

ISBN:

9780240811727

Personal Author:

Cianci, Philip J.

Publication Information:

Amsterdam ; Boston : Elsevier Focal Press, c2009.

Physical Description:

xiv, 345 p. : ill. ; 24 cm.

Series:

Focal Press media technology professional

Focal Press media technology professional.

General Note:

Includes index.

Subject Term:

Multichannel communication.

Broadcasting.

Digital media.

Digital communications.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025446689	621.3807 C566T 2009	1	Searching... Unknown

This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.

No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.

Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.

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Summary

Summary