Title:
Marketing
Author:
Kotler, Philip.
ISBN:
9781740092685
9781740094993
Edition:
5th ed.
Publication Information:
Frenchs Forest, N.S.W. : Pearson Education Australia, 2001.
Physical Description:
xxiii, 883 p. : ill. (chiefly col.) ; 26 cm. + 1 computer laser optical disc (4 3/4 in.)
General Note:
Previous ed.: Sydney : Prentice-Hall, 1998.
Authors of CD-ROM: Stewart Adam, Eugene Clark.
Reading Level:
Tertiary students.