by
Clifton, Rita.
Format:
Books
Publication Date
2009
Excerpt:
/ Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton
by
Clifton, Rita.
Format:
Books
Publication Date
2003
Excerpt:
is a brand? / Tom Blackett -- 2. The financial value of brands / Jan Lindemann -- 3. The social value
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