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1. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Correlation Analysis -- Factor Analysis -- Global Concerns -- Statistics Review -- Dealing With Data
Available: Copies:
2. 
Cover image for Marketing management : a customer-oriented approach
Marketing management : a customer-oriented approach
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2010
Excerpt: 
The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing
Available: Copies:
3. 
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Promotions opportunity analysis -- Advertising management -- Advertising design: theoretical frameworks and
Available: Copies:
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