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1. 
Cover image for Marketing management : a customer-oriented approach
Marketing management : a customer-oriented approach
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2010
Excerpt: 
: majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss
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2. 
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free
Available: Copies:
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