IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
3 Results Found Subscribe to search results
000IIE
Print
1. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Continuing Case Study: Lakeside Grill -- Marketing Research Portfolio -- Student Study Site -- 4.Qualitative
Available: Copies:
2. 
Cover image for Cases in marketing management
Cases in marketing management
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing -- Management -- Case studies.
Available: Copies:
3. 
Cover image for Services marketing
Services marketing
by 
Kurtz, David L., 1941-
Format: 
Books
Publication Date 
1998
Excerpt: 
Communications Program -- Case 1. Jefferson-Pilot Corporation -- Case 2. Autotest -- Case 3. Clifton, The Country
Available: Copies:
Limit Search Results
Access Level
Author
Format
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location