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1. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Learning Objectives -- Introduction -- Nature of Causal Research -- Concomitant Variation -- Time Order of
Available: Copies:
2. 
Cover image for Marketing management : a customer-oriented approach
Marketing management : a customer-oriented approach
Marketing management : a customer-oriented approach
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2010
Excerpt: 
The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing
Available: Copies:
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