by
Clow, Kenneth E.
Format:
Books
Publication Date
2014
Excerpt:
Communications and Media Selection -- Market and Competitive Analyses -- Pricing and Forecasting -- Site
by
Clow, Kenneth E.
Format:
Books
Publication Date
2010
Excerpt:
-- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles
by
Kurtz, David L., 1941-
Format:
Books
Publication Date
1998
Excerpt:
. Environment -- Ch. 8. Pricing -- Ch. 9. Distribution -- Ch. 10. Competitive Marketing Strategies -- Ch. 11