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000IIE
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1. 
Cover image for Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Communications and Media Selection -- Market and Competitive Analyses -- Pricing and Forecasting -- Site
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2. 
Cover image for Marketing management : a customer-oriented approach
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles
Available: Copies:
3. 
Cover image for Services marketing
by 
Kurtz, David L., 1941-
Format: 
Books
Publication Date 
1998
Excerpt: 
. Environment -- Ch. 8. Pricing -- Ch. 9. Distribution -- Ch. 10. Competitive Marketing Strategies -- Ch. 11
Available: Copies:
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