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1. 
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
Using a hands-on approach, this text shows students how to develop a complete integrated marketing
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2. 
Cover image for Services marketing
Services marketing
by 
Kurtz, David L., 1941-
Format: 
Books
Publication Date 
1998
Excerpt: 
applied in today's dynamic environment. Each chapter contains a short case that allows students an
Available: Copies:
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