Entrepreneurship in action

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Title:

Entrepreneurship in action

Author:

Coulter, Mary K.

ISBN:

9780131011014

Personal Author:

Coulter, Mary K.

Edition:

2nd ed.

Publication Information:

Upper Saddle River, N.J. : Prentice Hall, 2003.

Physical Description:

xx, 384 pages : illustrations ; 26 cm

Contents:

Entrepreneurs and entrepreneurship -- The context of entrepreneurship -- Researching the venture's feasibility -- Planning the venture -- Organizing the venture -- Launching the venture -- Managing processes -- Managing people -- Managing growth and other entrepreneurial challenges.

Subject Term:

New business enterprises.

Entrepreneurship.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015715390	658.11 C855E 2003	1	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000025088	658.11 COU	1	Searching... Unknown

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Summary

Fun, contemporary, and easy to read, this book conveys the excitement and reality of entrepreneurship. Coulter focuses on the actual tasks and activities of the entrepreneur--from researching venture feasibility, to launching the venture, to managing growth. KEY TOPICS Other chapter topics include the context of entrepreneurship, the details of planning and organizing the venture, and managing processes and people. For up-and-coming entrepreneurs and owners of small businesses.