The art of promotion : creating distinction through innovative production techniques

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Title:

The art of promotion : creating distinction through innovative production techniques

Author:

Cyr, Lisa.

ISBN:

9781592531868

Personal Author:

Publication Information:

Gloucester, Mass. : Rockport ; Hove : RotoVision [distributor], 2005.

Physical Description:

160 pages : color illustrations ; 28 cm

General Note:

Originally published: 2003.

Subject Term:

Commercial art -- Technique -- Technological innovations.

Commercial art -- Marketing.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000005658	741.6 CYR	1	Searching... Unknown

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Summary

Summary

Aims to enable designers of all ability levels to confidently employ technology in ways that distinguish their work from the competition. The author deconstructs an array of pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions.

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