The future of global business : a reader

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Title:

Author:

Czinkota, Michael R.

ISBN:

9780415800938

9780415800945

9780203878132

Publication Information:

New York : Routledge, 2011.

Physical Description:

xvi, 752 p. : ill. ; 24 cm.

General Note:

Formerly CIP.

Abstract:

In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --

Subject Term:

Export marketing.

International business enterprises.

Added Author:

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025530532	338.88 C998F 2011	1	Searching... Unknown

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Summary

In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and　to react quickly to　change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.　

Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.