Cases in strategic marketing management : business strategies in Latin America

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Title:

Author:

D'Andrea, Guillermo J.

ISBN:

9780201338799

9780130894908

Personal Author:

D'Andrea, Guillermo J.

Publication Information:

Upper Saddle River, NJ : Prentice-Hall, 2001.

Physical Description:

viii, 280 p. : ill., maps ; 24 cm.

General Note:

Includes index.

Subject Term:

Marketing -- Latin America -- Management -- Case studies.

Added Author:

Quelch, John A.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015719509	658.802 D178C 2001	1	Searching... Unknown

This mixture of cases and text fosters an understanding of marketing in Latin America in two ways: cases that give readers information that is not readily available outside of Latin America, and notes that help put the cases in context.

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