Title:
Mass media, towards the millennium : the South African handbook of mass communication
Author:
De Beer, A. S. (Arrie)
ISBN:
9780627023248
Edition:
2nd ed.
Publication Information:
Pretoria : J.L. van Schaik, 1998.
Physical Description:
vii, 530 pages : illustrations ; 25 cm
General Note:
Second ed. of Mass media for the nineties. 1st ed. 1993.
Contents:
Mass media in Africa ; Books ; Newspapers ; Magazines ; Radio ; Film ; Television Sound recording and entertainment ; Media law ; Media ethics ; Advertising ; Public relations ; Communication management ; Mass media research ; Career and training opportunities ; Media policy ; Trends in information technology.
Subject Term:
Added Author:
Added Uniform Title:
Mass media for the nineties.