Creating powerful brands in consumer, service and industrial markets

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Title:

Author:

De Chernatony, L. (Leslie)

ISBN:

9780750659802

Personal Author:

De Chernatony, L. (Leslie)

Edition:

3rd ed.

Publication Information:

Oxford : Elsevier Butterworth-Heinemann, 2003.

Physical Description:

xvii, 467 p., [8] p. of plates : ill. ; 24 cm.

General Note:

Previous ed. published 1998.

Subject Term:

Brand name products -- Planning.

Branding (Marketing)

Added Author:

McDonald, Malcolm.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020376519	658.827 D293C 2003	1	Searching... Unknown

Written by the author of From Brand Vision to Brand Evaluation, this book gives the professional and the student an understanding of the functioning and management of the modern brand. Offering coverage of brand management, it includes an analysis of areas such as e-branding and e-marketing; and of the key drivers of brand value.

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