Brand management

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Title:

Brand management

Author:

De Chernatony, L. (Leslie)

ISBN:

9781855219618

Publication Information:

Aldershot ; Brookfield, Vt. : Ashgate, c1998.

Physical Description:

xxvi, 375 p. : ill. ; 25 cm.

Series:

International library of management

Series Title:

International library of management

Subject Term:

Product management.

Added Author:

De Chernatony, L. (Leslie)

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	23168001674512	658.827 D293B 1998	1	Searching... Unknown

This work seeks to synthesize some of the key issues in brand management, overview some of the evolving findings and highlight the contribution that each of the selected papers in the book has made in advancing knowledge about brand management.

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