To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?
Title:
To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?
Author:
De Freitas, Joao.
Personal Author:
Publication Information:
2016.
Physical Description:
36 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2016.
Added Corporate Author: