Summary

Old Media/New Media, 3e , offers a well-balanced and effective framework for examining the advances made in media technology and assessing the dramatic impact of these changes on mass media and society. The text explores the convergence of old media (e.g., television, film, and publishing) and new media (e.g., the Internet, electronic books), and analyzes the technological, social, economic, and political forces involved in today's volatile media environment. Abundant examples in the text show how different forms of media are affected by today's changing technology and how this will affect tomorrow's journalists and media professionals.