Mass media research : an introduction

Select an Action

Title:

Mass media research : an introduction

Author:

Wimmer, Roger D.

ISBN:

9780534647186

Personal Author:

Wimmer, Roger D.

Edition:

8th ed.

Publication Information:

Physical Description:

xii, 468 pages : illustrations ; 24 cm.

Series:

Wadsworth series in mass communication and journalism

Wadsworth series in mass communication and journalism.

Abstract:

"MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet."--Publisher's website.

Subject Term:

Mass media -- Research.

Added Author:

Dominick, Joseph R.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1103/2004114638-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2004114638-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2004114638-d.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCCT	1:GEN-BOOK	000001555	302.23 WIM	1	Searching... Unknown

Bound With These Titles

On Order

Summary

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.