Beyond logos : new definitions of corporate identity

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Title:

Beyond logos : new definitions of corporate identity

Author:

Dowdy, Clare.

ISBN:

9782880466978

Personal Author:

Dowdy, Clare.

Publication Information:

Mies ; Hove : RotoVision, [2003?]

Physical Description:

160 pages : illustrations (some color), pors. (some color) ; 30 cm

Contents:

Blurring Boundaries -- 451 [degree]F Store -- Ford Flexivity -- Guinness Storehouse -- VW Autostadt -- Vizzavi -- Wellbeing -- Concorde -- Motorola -- Audi -- Vardforbundet -- The Guardians -- Manchester United -- Allied Domecq -- Post Office -- Alpharma -- New Ambassadors -- Ish -- US Air Force -- Hong Kong Post -- New Company Structure -- The Fourth Room Saffron -- Venture 3 -- Wink Media -- Stockholm Design Lab -- CDT -- Curiosity -- Hosker Moore -- Kent Melia -- Views -- Wally Olins -- Jarvis -- Mark Ritson.

Subject Term:

Corporate image.

Commercial art.

Logography.

Entreprises -- Image.

Art publicitaire.

Commercial art. (OCoLC)fst00869331

Corporate image. (OCoLC)fst00879659

Corporate Identity.

Firmenzeichen.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000145271	745.2 DOW	1	Searching... Unknown

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Summary

Corporate identity, the design and marketing buzzphrase of the 80s and 90s, has undergone a revolution in the last five years. Now the talk is of branding. With the growth of globalisation and the increasing realization among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges.

Arranged in thematic chapters with an introduction, Beyond Logos identifies and deconstructs the kind of corporate move that turns a footwear store into a æcathedralÆ and a cigarette brand into a smokerÆs retreat. It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy -- a world in which corporations do not have identities but brands, visions, big ideas. Beyond Logos shows how, as we enter the 21st century, we are being taken beyond logos.