Creative strategy in advertising

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Title:

Author:

Jewler, A. Jerome.

ISBN:

9780534625108

Personal Author:

Jewler, A. Jerome.

Edition:

8th ed.

Publication Information:

Belmont, CA : Thomson/Wadsworth, c2005.

Physical Description:

xvi, 336 p. : ill. ; 26 cm.

Abstract:

Provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step.

Subject Term:

Advertising copy.

Advertising layout and typography.

Added Author:

Drewniany, Bonnie L.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015769785	659.132 J59C 2005	1	Searching... Unknown

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Summary

CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising.