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1. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Advertising, learning and memory -- The attention continuum -- What ad-liking means -- Recognition, recall and
Available: Copies:
2. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Internet advertising -- 14. The attention continuum -- Can an advertisement work if it gets no attention
Available: Copies: