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1. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Arousal and consciousness -- Emotion and reason -- Incidental learning -- and forgetting -- From brains to
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2. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Format: 
Books
Publication Date 
2005
Excerpt: 
consciousness -- Determinants of a consciousness : the power of an epicentre -- Another determinant of
Available: Copies: