2 Results Found
00IIE
1.
by
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format:
Books
Publication Date
2008
Excerpt:
strategy -- Professor Ehrenberg and double jeopardy; or the effect of the brand on the advertising -- The
2.
by
Du Plessis, Erik.
Format:
Books
Publication Date
2005
Excerpt:
magnifier' -- 18. Exposing the consumer to the advertising : media strategy -- Introduction -- What