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1. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format: 
Books
Publication Date 
2008
Excerpt: 
How advertisements work -- Approaches to the human mind -- Psychologists' models of learning and
Available: Copies:
2. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Internet advertising -- 14. The attention continuum -- Can an advertisement work if it gets no attention
Available: Copies: