Applied strategic marketing
Title:
Applied strategic marketing
Author:
Du Plessis, P. J.
ISBN:
9780796201522
Personal Author:
Publication Information:
Sandown : Heinemann, 2001.
Physical Description:
456 pages : illustrations ; 24 cm
General Note:
Includes index.
Contents:
Strategic analysis ; Analysing the market/industry ; Analysing competitors ; Competitive strategies ; Global strategies ; Strategy evaluation and control.
Copies: