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1. 
Cover image for Principles of advertising & IMC
Principles of advertising & IMC
Principles of advertising & IMC
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
2008
Excerpt: 
Principles of advertising and integrated marketing communication
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2. 
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
Integrated marketing communications / Ouwersloot, Hans.
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3. 
Cover image for Driving brand value : using integrated marketing to manage profitable stakeholder relationships
Driving brand value : using integrated marketing to manage profitable stakeholder relationships
Driving brand value : using integrated marketing to manage profitable stakeholder relationships
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
1997
Excerpt: 
strategically use new relationship-building tools, database management systems and communication technologies to
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