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1. 
Cover image for Principles of advertising & IMC
Principles of advertising & IMC
by 
Duncan, Tom (Thomas R.)
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
2. 
Cover image for IMC : using advertising and promotion to build brands
IMC : using advertising and promotion to build brands
IMC : using advertising and promotion to build brands
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
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