Growing your business

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Title:

Author:

Dunung, Sanjyot P.

ISBN:

9781606491331

Personal Author:

Dunung, Sanjyot P.

Edition:

1st ed.

Publication Information:

New York : Business Expert Press, 2010.

Physical Description:

102 pages ; 23 cm.

Series:

Small business management and entrepreneurship collection,

Entrepreneurship and small business management collection,

General Note:

Includes index.

Contents:

Introduction -- Chapter 1. Marketing and sales -- Chapter 2. Managing, governance, and advisory -- Chapter 3. Entrepreneurship on the fly -- Chapter 4. Keeping the faith -- Glossary -- Index.

Abstract:

"'Growing Your Own Business' shares the secrets of long-term survival and success, detailing practical guidelines and relevant 'tales from the trenches' to help entrepreneurs tackle common concerns and obstacles."--Page 4 of cover.

Subject Term:

Small business -- Growth.

Small business -- Management.

Entrepreneurship.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025780913	658.022 D928G	1	Searching... Unknown

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Summary

In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early stage companies. Most entrepreneurial books often profile successful entrepreneurs or companies who are better known, which usually includes only the small percentage that achieve stratospheric success. Growing Your Business shares the secrets of long-term survival and success, detailing practical guidelines and relevant 'tales from the trenches' to help entrepreneurs tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this comprehensive, essential resource book provides sound, battle-proven advice for developing effective sales and marketing strategies, managing employees, and navigating business cycles. Growing Your Business continues after the first book, Starting Your Business. This resource is designed to work as independent resource or integrate into business curriculums.