by
Earls, Mark.
Table of contents http://www.loc.gov/catdir/toc/wiley031/2002512721.html
Format:
Books
Publication Date
2002
Excerpt:
is What You Do ... -- 9. Advertising is Not Communication -- 10. The Shared Enterprise - Putting
by
Baskin, Merry.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2003268680-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003268680-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003268680-d.html
Format:
Books
Publication Date
2002
Excerpt:
Advertising -- Brand name products.
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