Leading the narrative : the case for strategic communication

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Title:

Author:

Eder, Mari K.

ISBN:

9781612510477

Personal Author:

Eder, Mari K.

Publication Information:

Annapolis, Md. : Naval Institute Press, c2011.

Physical Description:

x, 126 p. : ill. ; 24 cm.

General Note:

Formerly CIP.

Contents:

Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century.

Corporate Subject:

United States. Armed Forces -- Public relations.

Subject Term:

Armed Forces and mass media -- United States.

Communication policy -- United States.

Geographic Term:

United States -- Armed Forces -- Public relations.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025562675	355.3420973 E22L 2011	1	Searching... Unknown

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Summary

Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.