Strategic management : text and cases

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Title:

Author:

Dess, Gregory G.

ISBN:

9780077862527

9781259247774

9780077161088

Personal Author:

Dess, Gregory G.

Edition:

Seventh edition.

Physical Description:

1 volume (various pagings) : color illustrations ; 27 cm

Series:

The McGraw-Hill Companies

Contents:

Strategic analysis -- Strategic formulation -- Strategic implementation -- Case Analysis -- Robin Hood -- Edward Marshall Boehm, Inc. -- American International Group and the bonus fiasco -- Pixar -- The casino industry -- Apple, Inc.: Still taking a bite out of the competition? -- Weight Watchers International, Inc. -- Jamba Juice -- Ann Taylor -- Heineken -- QVC -- World Wrestling Entertainment -- Ebay: Expanding into China -- Microfinance: Going global and going public? -- McDonald's -- The movie exhibition industry, 2013 -- Is Dippin' Dots frozen out? -- Johnson and Johnson -- Zynga -- The Boston Beer Company -- Southwest Airlines: Is luv soaring or sour? -- Jetblue Airlines: Getting over the "blues"? -- Beiersdorf AG: Expanding Nivea's global reach -- Louis Vuitton -- Nintendo's WII U -- Backers beware: Kickstarter is not a store -- Samsung electronics -- Proctor & Gamble -- Freshdirect: Is it really fresh? -- General Motors -- Is one Ford really working? -- Campbell: Is the soup still simmering? -- United Way worldwide -- Keurig: Convenience, choice, and competitive brands -- Yahoo!

Subject Term:

Strategic planning.

Added Author:

Lumpkin, G. T.

Eisner, Alan B.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025740974	658.4012 D475S 2014	1	Searching... Unknown

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Summary

Strategic Management: Text and Cases , Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

The new case selections emphasise variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.