Integrity is all you've got : and seven other lessons of an entrepreneurial life

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Title:

Author:

Eller, Karl.

ISBN:

9780071448789

Personal Author:

Eller, Karl.

Publication Information:

New York : McGraw-Hill, c2005.

Physical Description:

x, 197 p. : ill. ; 24 cm.

General Note:

Includes index.

Contents:

1. A call and a calling -- 2. Profit from failure -- 3. Love selling and sell what you love -- 4. Creativity is seeing what others don't -- 5. In a good deal, everyone wins -- 6. Integrity is your only collateral -- 7. Opportunity is for optimists -- 8. Connections make your business -- 9. The more you give, the richer you are -- Afterword : the last word.

Abstract:

"This books chronicles all the "chills, thrills, risks, gambles, crash landings, and miraculous recoveries" of a singular life in business. In a narrative spiced with quotes from such far-flung sources as George Washington and Henry Ford, Woody Allen and Burma Shave, Eller traces his rise from award-winning paperboy during the Great Depression to CEO and Chairman of Clear Channel Outdoor, the $1.8 billion advertising giant, and beyond."--BOOK JACKET.

Subject Term:

Entrepreneurship.

Success in business.

New business enterprises.

Businesspeople -- Attitudes.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/ecip053/2004026519.html
Publisher description http://www.loc.gov/catdir/description/mh051/2004026519.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh051/2004026519.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015764448	658.421 E45.I 2005	1	Searching... Unknown

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Summary

An advertising hall-of-famer and business legend reveals the secrets of his success Best known for conceiving the idea of outdoor advertising, Karl Eller embodies the spirit of American entrepreneurship at its finest. Integrity Is All You've Got is the chronicle of a singular life in business and all its "chills, thrills, deals, risks, gambles, crash landings, and miraculous recoveries." Readers get: A first behind-the-scenes look at the life of a business legend Powerful lessons that managers and entrepreneurs can apply Eller's guiding principles for racking up successes and recovering from "crash landings" that center on the critical importance of integrity