International business strategy

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International business strategy

Title:

International business strategy

Author:

Ellis, John.

ISBN:

9780273607120

Personal Author:

Publication Information:

London [England] : Pitman Pub., 1995.

Physical Description:

xiii, 368 p. : ill. ; 25 cm.

Subject Term:

International business enterprises -- Management.

Strategic planning.

Added Author:

Williams, David.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... VC Sandton	General Books	000051197	658.18 ELL	1	Searching... Unknown

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Summary

Summary

Provides a phase model of international business development, enabling a company's current and future strategic position and imperatives to be identified

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