Start your own public relations business : your step-by-step guide to success

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Title:

Start your own public relations business : your step-by-step guide to success

Author:

Lynn, Jacquelyn.

ISBN:

9781599183381

Personal Author:

Lynn, Jacquelyn.

Publication Information:

[Irvine, CA] : Entrepreneur Press, c2009.

Physical Description:

xii, 177 p. ; 23 cm.

Series:

Entrepreneur's startup series

Entrepreneur magazine's start up.

Contents:

So what is PR anyway? -- A day in the life -- What do you have to offer? -- Who are your clients and how do you sign them up? -- Client relations -- PR and the Internet -- Building media relationships -- Grow your firm through professional alliances -- Structuring your business -- Locating and equipping your business -- Startup economics and setting fees -- Assembling your team -- Financial management.

Subject Term:

Public relations firms -- Management.

New business enterprises.

Added Corporate Author:

Entrepreneur Press.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025568540	659.20681 L989S 2009	1	Searching... Unknown

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Summary

The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you! Coaching you all the way, the experts at Entrepreneur show you how to parlay your PR experience into a successful new business. Our experts take you step by step from building the business foundation to managing day-to-day operations. Learn how to set up your firm, choose your market niche, prospect and sign clients, build media relationships, set fees, and more! Plus, gain priceless insight, tips, and techniques from practicing entrepreneurs and industry experts! Learn how to:
Set up your own PR firm Choose your market niche Win over, sign, and keep clients Build strong, well-planned campaigns using the latest tools of the trade Develop prosperous relationships and partnerships Boost profits by expanding your business And more
Go from public relations pro to CEO! Start your own public relations firm today!