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1. 
Cover image for Consumer behaviour : South African psychology and marketing applications
Consumer behaviour : South African psychology and marketing applications
by 
Botha, Elrie, 1970-
Format: 
Books
Publication Date 
2019
Excerpt: 
consumer behaviour -- 11. Market segmentation from a South African perspective -- 12. Communicating with
Available: Copies:
2. 
Cover image for Consumer behaviour : South African psychology and marketing applications
Consumer behaviour : South African psychology and marketing applications
by 
Mpinganjira, Mercy.
Format: 
Books
Publication Date 
2013
Excerpt: 
segmentation from a South African perspective -- Communicating with consumers -- Consumer decision models
Available: Copies:
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