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1. 
Cover image for Business marketing face to face : the theory and practice of B2B
Business marketing face to face : the theory and practice of B2B
by 
Fill, Chris.
Format: 
Books
Publication Date 
2012
Excerpt: 
buying behaviour -- 4. Relationship marketing -- 5. Strategy: segmentation, positioning and pricing -- 6
Available: Copies:
2. 
Cover image for Marketing
Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
Environment -- 3. Consumer Buying Behaviour -- 4. Marketing Research -- Pt. 2: Principles of Marketing
Available: Copies:
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