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1. 
Cover image for Marketing
Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
. Services Marketing -- 14. Business-to-Business Marketing -- 15. Relationship Marketing -- 16. Not
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2. 
Cover image for Marketing communications : contexts, strategies, and applications
Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation
Available: Copies:
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