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Cover image for Essentials of corporate communication : implementing practices for effective reputation management

Essentials of corporate communication : implementing practices for effective reputation management

by

Riel, C. B. M. van.

Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005358.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2104000&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0651/2006005358-d.html

Format:

Books

Publication Date

2007

Excerpt:

Corporations -- Public relations.

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Cover image for Reputation : realizing value from the corporate image

Reputation : realizing value from the corporate image

Reputation : realizing value from the corporate image

by

Fombrun, Charles J.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=807078&custom_att_2=simple_viewer
Table of contents http://www.gbv.de/dms/hbz/toc/ht007329838.pdf

Format:

Books

Publication Date

1996

Excerpt:

professionals in public, community, investor, and employee relations as well as brand and marketing managers and

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