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1. 
Cover image for The marketing firm : economic psychology of corporate behaviour
The marketing firm : economic psychology of corporate behaviour
by 
Vella, Kevin J.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Methodology and measurement -- Specification and interpretation -- Corporate behaviour : the supply of wrapped
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2. 
Cover image for Interpreting consumer choice : the behavioral perspective model
Interpreting consumer choice : the behavioral perspective model
by 
Foxall, G. R.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.
Available: Copies:
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