Summary

This book takes a very critical look at management fads and fashions and shows that many do not stand up to scrutiny. It is believed for example that coaching is successful. What is the evidence for this? Selection procedures at interviews result in the right candidate being selected. Again what is the evidence? The author shows that many fads and fashions in management are short lived and based upon flimsy evidence, yet enjoy a period of support. His book will be an important tool for managers who want to understand the substance and rigour or lack of it associated with modern management ideas and concepts.