Fundamentals of marketing
Title:
Fundamentals of marketing
Author:
Stanton, William J.
ISBN:
9780070609433
9780071003049
Personal Author:
Edition:
8th ed.
Publication Information:
New York : McGraw-Hill, ©1987.
Physical Description:
xx, 666 pages : illustrations (some color) ; 25 cm.
Series:
McGraw-Hill series in marketing
McGraw-Hill series in marketing.
Added Author: