Title:
Managing visitor attractions.
Author:
Fyall, Alan.
ISBN:
9780750685450
Edition:
2nd ed. / [edited by] Alan Fyall [and others].
Publication Information:
Oxford : Butterworth-Heinemann, 2008.
Physical Description:
xix, 364 pages : illustrations, maps ; 24 cm
General Note:
Revised edition of: Managing visitor attractions / edited by Alan Fyall, Brian Garrod, Anna Leask. 2002.
Contents:
Introduction: The Role and Nature of Visitor Attractions -- The nature and role of visitor attractions / Interpreting the development of the visitor attraction product / Developing Visitor Attraction Provision -- Attraction failure and success / Economic aspects of developing theme parks / The role of visitor attractions in peripheral areas / Visitor attraction development in East Asia / Transport to visitor attractions / The Management of Visitor Attractions -- Authenticating ethnic tourism attractions / Rediscovering the imagination: meeting the needs of the 'new' visitor / Managing visitor impacts / School excursion tourism and attraction management / Managing temporal variation in visitor attractions / Managing gardens / Interpretation and attractions / Management challenges for religion-based attractions / Managing human resources in visitor attractions / Marketing Visitor Attractions -- Marketing challenges and opportunities for heritage tourism / Marketing and managing an attraction over time: the case of Hagley Park, Christchurch / Theme park pricing in anew century: the Central Florida market revisited / Marketing visitor attractions: a collaborative approach / Conclusion / Endnote
Abstract:
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood-such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and marketing.
Added Author: