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The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users
Title:
The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users
Author:
Gaffoor, Shaakir.
Personal Author:
Gaffoor, Shaakir.
Physical Description:
69 pages
General Note:
Dissertation (Honours)--Independent Institute of Education, Sandton, 2016.
Subject Term:
Brands -- Research -- South Africa

Social media

Brand marketing -- Research -- South Africa
Added Corporate Author:
Independent Institute of Education. Vega School.
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