Title:
Strategy : winning in the marketplace : core concepts, analytical tools, cases
Author:
Thompson, Arthur A., 1940-
ISBN:
9780072847703
9780072918946
9780071215145
Personal Author:
Publication Information:
Boston, Mass. : McGraw-Hill, ©2004.
Physical Description:
1 volume (various pagings) : color illustrations ; 26 cm
General Note:
Includes indexes.
Contents:
What is strategy and why is it important?. -- pt. 2. Core concepts and analytical tools. Analyzing a company's external environment. -- Analyzing a company's resources and competitive position -- pt. 3. Crafting the strategy. Crafting a strategy: the quest for competitive advantage. -- Competing in foreign markets. -- Diversification: strategies for managing a group of businesses -- pt. 4. Executing the strategy. Building a capable organization. -- Managing internal operations: actions that facilitate strategy execution. -- Corporate culture and leadership. -- pt. 5. Cases in crafting and executing strategy. Crafting strategy in single-business companies. -- Crafting strategy in diversified companies. -- Cases in executing strategy. -- Strategy, ethics, and social responsibility.
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003048765-t.htmlPublisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003048765-d.html