Media studies : the essential resource

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Title:

Media studies : the essential resource

Author:

Benyahia, Sarah Casey.

ISBN:

9780415540148

9780415540155

Personal Author:

Benyahia, Sarah Casey.

Edition:

Second edition.

Physical Description:

xiii, 313 pages ; 25 cm.

Contents:

pt. I Analysis and perspectives -- 1.Image analysis -- 2.Narrative as an analytical tool -- 3.The role of genre -- 4.Representation and age -- 5.Realism and documentary -- 6.Intertextuality -- 7.Ideology and advertising -- pt. II Media audiences -- 8.Encoding and decoding -- 9.Researching audiences -- 10.Ethnographic research -- 11.Audience segmentation -- 12.Questioning `effects' -- 13.Audience participation and reality TV -- 14.Gendered consumption -- 15.Harry and his fans -- pt. III Ecologies and creativities -- 16.Media in a global political economy -- 17.Public service broadcasting -- 18.News selection and presentation -- 19.Regulation and the press -- 20.Professional practice: working in the media -- 21.Media spectacle(s) -- 22.We are all celebrities now.

Subject Term:

Mass media.

Added Author:

Gardner, Abigail.

Rayner, Philip, 1947-

Wall, Peter.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025785441	302.23 B479A 2014	1	Searching... Unknown

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Summary

Bringing together key writings with original textbook material, the second edition of Media Studies: The Essential Resource explains central perspectives and concepts within Media Studies. Readers are introduced to a range of writing on media topics promoting an understanding of the subject from both contemporary and historical perspectives.

The text is split into three parts covering Analysis and Perspectives, Media Audiences and Ecologies and Creativities . The key areas of study are discussed, with accessible readings from essential theoretical texts and fully supported with an author commentary. Theoretical perspectives are used to analyse contemporary media forms and activities direct students to interrogate readings further and apply their learning.

Encouraging critical and analytical study, Media Studies: The Essential Resource helps students to understand the main theories and theorists within Media Studies.